Privacy Policy

West Portland Dental (“West Portland Dental,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us through our website, westportlanddental.com, our forms, communications, and other interactions with our practice.

This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices available to you.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Name
• Phone number
• Email address
• Mailing address
• Appointment requests and scheduling information
• Information submitted through website contact or appointment forms
• Insurance or payment-related information
• Information necessary to respond to your questions or provide requested services
• Communication preferences, including SMS/text messaging preferences

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information, pages visited, referring website, and general website usage information.

2. How We Use Your Information

We may use the information we collect to:

• Respond to inquiries and appointment requests
• Schedule, confirm, and manage appointments
• Provide dental services and patient support
• Communicate with current and prospective patients
• Send appointment reminders, scheduling updates, office notifications, and other service-related communications
• Send marketing or promotional communications when you have provided appropriate consent
• Improve our website, services, and patient experience
• Process payments and insurance-related matters when applicable
• Maintain appropriate business and patient records
• Comply with applicable legal and regulatory requirements
• Protect the security and integrity of our website and systems

3. SMS/Text Messaging

If you provide your mobile phone number and consent to receive SMS communications from West Portland Dental, we may send you text messages regarding appointment reminders, scheduling updates, office notifications, alerts, patient communications, and occasional marketing or promotional communications, depending on the consent you provide.

Message frequency varies. Message and data rates may apply.

You may opt out of receiving SMS messages at any time by replying STOP to any message. You may also contact West Portland Dental at (602) 580-0414 for assistance. Where supported, you may reply HELP for additional assistance.

Your consent to receive marketing text messages is not a condition of purchasing any goods or services.

Carriers are not liable for delayed or undelivered messages.

4. Mobile Information and SMS Data

We respect the privacy of information collected in connection with our SMS messaging program.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing with subcontractors or service providers in support services, such as customer service or messaging delivery, may be permitted when necessary to provide those services. All other categories exclude text messaging originator opt-in data and consent. SMS opt-in data and consent will not be shared with any third parties for their own marketing purposes.

5. SMS Consent

When an SMS consent option is presented on one of our website forms, consent should be provided through an affirmative action, such as selecting an unchecked checkbox.

Example consent language may include:

I Consent to Receive SMS Notifications, Alerts & Occasional Marketing Communication from West Portland Dental. Message frequency varies. Message & data rates may apply. Call (602) 580-0414 for assistance. You can reply STOP to unsubscribe at any time.

Where applicable, separate consent options may be provided for informational messages and marketing messages.

6. Cookies and Website Analytics

Our website may use cookies, pixels, analytics technologies, and similar tools to understand how visitors use our website, improve functionality, measure website performance, and support our marketing efforts.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect how some portions of the website function.

7. How We Share Information

We may share personal information with service providers that assist us with legitimate business functions, such as:

• Website hosting and maintenance
• Appointment scheduling
• Communications
• Payment processing
• Analytics
• Marketing technology
• Information technology and security
• Professional and administrative services

These providers may access information only as reasonably necessary to perform services on our behalf and subject to applicable contractual and legal requirements.

We may also disclose information when required by law, legal process, regulation, or governmental request, or when necessary to protect our rights, patients, employees, property, or others.

We do not sell or rent your mobile information or SMS opt-in consent to third parties for their marketing or promotional purposes.

8. Health Information

Information provided through our website should not be used for urgent or emergency medical or dental matters.

Certain information collected in connection with your dental care may be considered protected health information and may be subject to additional privacy protections under applicable healthcare laws and our Notice of Privacy Practices.

This website Privacy Policy is not intended to replace any Notice of Privacy Practices that may apply to protected health information maintained by our dental practice.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. Third-Party Websites

Our website may contain links to websites or services operated by third parties. West Portland Dental is not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

11. Children’s Privacy

Our website is intended for general audiences and is not designed to knowingly collect personal information directly from children without the involvement of a parent or legal guardian where required by law.

Parents or guardians may contact us if they believe a child has submitted personal information through our website without appropriate authorization.

12. Your Choices

You may contact us to request that we update or correct certain personal information you have provided to us.

You may unsubscribe from marketing emails by following the unsubscribe instructions included in those communications.

You may unsubscribe from SMS communications at any time by replying STOP.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technology, legal requirements, or services.

When changes are made, the updated policy will be posted on this website with a revised effective date.

14. Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

West Portland Dental
100 W Portland St #104
Phoenix, AZ 85003
Phone: (602) 580-0414
Website: westportlanddental.com